Google, shmoogle!

Shmoogle: Randomizing Google Results To Show Good Stuff Beyond Top 10
Thanks to Philipp over at Google Blogoscoped for pointing out a new site called Shmoogle.
This new service takes Google results and shows them in a random order. Why? The sites creator, Tasila Hassine, is trying to make a point. She writes:

This tool touches upon several crucial issues on the web such as Search Engine Optimization. Shmoogle instantly neutralizes Page rank and the whole SEO industry induced by it. Yet it addresses other fundamental issues such as retrievability vs. visibility. While all pages on the net are equally retrievable, they are certainly not equally visible.

Hassine has a good point and one that I make quite a bit in my presentations and classes to both librarians and the general public.

Just because it's 'on the web' and has been crawled by a web engine doesn't mean that it's easily retrievable/visible. As I've said before, the Invisible or Deep Web in 2005 is every result beyond number 6 or 7. (-:

Why is this an issue? Here are just a few reasons that come to mind:

++ Keywords Selected
You use the term 'pop' but the perfect result uses the word 'soda.'

++ Number of Keywords Used by the Searcher

++ Effort and Time
Searcher takes what they find during the first search and does nothing else to possibly improve their results. They also want it 'all' in just a few seconds.

++ Lack of Searching Skills
Like I've said many times, people don't use most of the tools engines offer to create more precise results. I'm not just talking about advanced search resources but also the fact that many of the large engines offer specialty tools like image, news, and discussion search. Most of the engines will tell you t. . .