The Cure for the Invisible Site

Adopt these five essential tactics for driving traffic to your Web site.
The Cure

recent studies have shown that the majority of searchers look only at the top results. In fact, sites that appear on the first page of results may attract as much as six times the traffic and double the sales compared with lower-ranking sites. Effective search engine optimization can help you achieve higher rankings and boost your site traffic. When MarketingSherpa surveyed 3,000 marketers, they said organic clicks increased an average of 73 percent in the six months following optimization.

To raise your rankings, increase your inbound links from high-ranking referrers and sprinkle important keywords (and keyword pairs) throughout your content, page titles and tags. This is essential since rankings are generally based on the number of prominent sites that link to yours and how well the content of your pages matches the keywords used in a search. If you're targeting local traffic, sprinkle local search terms throughout your pages, and include them in your title tags and "description" and "keywords" meta tags.