Media Framing or media frame up?
"Back to you, Dan."
Storming Media
Public Opinion and Media Coverage During the Iraq War: An Examination of Media Framing and Priming
Authors: Khalid J. Cannon;
AIR FORCE INST OF TECH WRIGHT-PATTERSONAFB OH
Abstract: Media frames are vital to peoples' understanding of issues and events, but this study's findings highlight the importance of internal frames, or primary frameworks, in shaping public opinion. A rally 'round the flag effect did occur at the outset of the Iraq War, which caused Republicans, Democrats and Independents to support the war. Both party affiliation and news attentiveness explained a significant amount of variability in a person's opinion of the war in 2003. The party affiliation framework is much more vital in determining support for the war when media content is negative. Viewers support media frames that reflect their belief system, and this explains why in 2004 Republicans were supportive of the war yet Democrats and Independents were not.
Limitations: APPROVED FOR PUBLIC RELEASE
Description: Master's thesis
Pages: 90
Report Date: 2005
Report number: A142134
Price: $27.95 - Shipping terms
Keywords: : IRAQ, PUBLIC OPINION, THESES, MILITARY OPERATIONS, VISUAL AIDS, PUBLIC RELATIONS,
MASS MEDIA
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