Tips for working with the media

The U-M News Service provides customized workshops and media training programs for faculty and campus units on request.

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For information, call (734) 764-7260 or e-mail Nancy Connell, nconnell@umich.edu

Preparing for an Interview During the Interview
Tips on Broadcast Media After the Interview

Preparing for an interview

· Understand that reporters are usually working on a deadline. Call back right away. When a reporter calls you, always find out what kind of deadline he or she is facing.

· Ask for the reporter's name and the media organization for which he or she is reporting. However, it's best not to play favorites when deciding whether or not to grant an interview to a specific reporter. It may seem like a good idea in the short run, but in the long run it will damage your relationship with reporters and may come back to haunt you.

· When a reporter calls requesting an interview, you have a right to ask the subject of the interview . . .