Spherion starts career Web log

South Florida Business Journal - 9:36 AM EDT Wednesday
Spherion Corp. has entered the blogosphere.

The Fort Lauderdale-based staffing company said it has begun a blog for the the career-minded called The Big Time.


Found at www.spherion.com/careerblog, the online journal is aimed at workers looking to advance their careers.

It is to feature regular posts from the Spherion's (NYSE: SFN) network of recruitment professionals and employment experts nationwide.

Content is to include commentary as well as advice from Seymour Jobs, an interactive - but fictional - career adviser.

Visitors are to be able to post questions and comments.

Among the topics The Big Time is to address are achieving work/life balance and geographic career trends.

An ongoing cartoon series is to be called Life in the Cubicle.

"Our goal with The Big Time was to create a central, interactive resource on the Web where job seekers can not only glean career-advancing insights from our various recruiters, but have an opportunity to connect with them and share their ideas and experiences directly," said Roy Krause, Spherion president and chief executive officer.

Krause is to post his own occasional entries to The Big Time.