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Communications and Marketing
Controvery continues on extent of blogs value in communications
Business First of Columbus - August 11, 2006
by Tom Matthews
For Business First

Every day, we're inundated with stories about new media, ranging from blogs and podcasts to social networking sites and wikis. Blogs, which started to take hold in the mid-'90s, continue to be a topic of interest among business executives and communications professionals. But most often, we found ourselves confused about their purpose, influence and their future.

Short for Web logs, these online diaries are everywhere, spanning industries and varying in design and activity. Technorati Inc., a well-known blog search engine, tracks more than 46 million blogs and suggests the number of blogs doubles every six months.

High profile companies, such as General Motors . . .