David L. Hudson, Jr. reports for the American Bar Association: From the September 20, 2002 eReport
BATTLE OVER ‘THE BEST’
Virginia Law Firm Challenges State Bar Ad Restrictions
If you are listed among the best, can you advertise it?

That question is the basis of a federal lawsuit filed this month pitting a Richmond, Va., law firm against the state bar association over an ethics opinion on advertising.

The personal injury law firm of Allen, Allen, Allen & Allen contends the ethics opinion restrains competition and violates the First Amendment.
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All I can say is think about the receptionist over there at the law office:
"Hello, Allen, Allen, Allen and Allen, may I help you?"
"Mr. Allen please."
"I'm sorry Mr. Allen is in trial. May someone else help you?"
"Mr. Allen, please"
"Mr. Allen is in a meeting with a client."
"Mr. Allen then?"
"Mr. Allen is on vacation this week."
"Okay, then Mr. Allen can help me."
"One minute please. May I say who's clling?"