ClickZ Internet Marketing Solutions for Marketers

MY DATA: Non-Personally Identifiable Info for Marketing

Clever Boy...

ClickZ Internet Marketing Solutions for Marketers: "EBay auction: bid on my non-personally identifiable info. You laugh, but what if a site launched to aggregate auctions like this? (via adrants)"

I am offering one lucky marketer a treasure trove of my non-personally identifiable information to help you better target ads to me.

Here’s what you’ll get if you win this auction:

*My past 30 days internet search queries

*My past 90 days web surfing history

*My past 30 days online and offline purchase activity

*My Age, Gender, Ethnicity, Marital status (in case you couldn’t figure it out above), and Geo location (in case you can't figure it out below)

*The right to target one ad per day to me for 30 days (now that’s what I call opt-in!)
Ads can be created in any desired format (video, text, graphic, audio, etc.) but must be delivered via email

Behold the true promise of one-to-one marketing.

But wait, there’s more…

Not only do I certify that I will watch/read/listen to your ads but I will also provide daily feedback as to whether or not the ad appealed to me and if I’d like additional information about the product or service.

Face it, the times they are a changin’ and consumers are in control. It won’t be long before paying consumers to view your ads will be the norm (or at least paying them for the right to access their data). Use me as a beta test to determine how best to target ads based on a variety of non-personally identifiable data.