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Catching the lovebug...Why beauty is infectious

By Roger Highfield, Science Editor
Last Updated: 12:01am GMT 17/01/2007

The first evidence that beauty is infectious is published today by scientists who have shown that when women see a rival smiling at a man, he becomes more attractive as a result.

The rules of attraction
The research, published in a prestigious scientific journal, gives objective credence to a common practice among American men of asking a female friend to be their “lady wingman”, or even hiring a beautiful woman to flirt with them in a bar, party or club to make them appear more attractive to others. . . .