ZIPmouse Aims to Uniquely Organize Web

Press Release

Tuesday September 6, 8:37 am ET
Company's Innovative Interface Offers Internet Users and Advertisers the Chance to See and Be Seen Like Never Before


CINCINNATI, Sept. 6 /PRNewswire/ -- ZIPmouse LLC, a leading interface design company, today announced the launch of its new website, http://www.zipmouse.com . The website, four years in the making, is designed to bring users, advertisers and information together in a seamless framework. That seamless framework is created by the unique ZIPmouse interface design.
"Any user at any level can effectively use ZIPmouse," said Keith Lawrence, President of ZIPmouse. "The experience we've created is so incredibly simple and efficient, users quickly feel empowered when using ZIPmouse."

The company stresses that ZIPmouse is not a search engine. The ZIPmouse taxonomy (orderly classification system) is organized into layers of logical categories that users can quickly navigate with just a few clicks of their mouse. The uncluttered and intuitive interface is maintained through every level of the ZIPmouse taxonomy structure - providing consistency and familiarity to users.

"That's the beauty of ZIPmouse; it utilizes one consistent interface and one consistent function," said Ed Estes, CTO of ZIPmouse. "Users master our system in a matter of seconds because the experience is the same no matter what you're looking for."

ZIPmouse is fundamentally different from existing online directories. Most directories have a flexible category system that adapts to the information indexed. Ultimately, this method of organization becomes disorganized as it succumbs to the individual demands of an enormous number of websites. The ZIPmouse taxonomy follows a rigid set of rules and organization methods that stay fixed, regardless of the amount of information it indexes. . . .